MGS Jewellers
Trust, Tradition, and Transformation in Dongaon.
Who We Are ?
Established By Late Shri. Madan Gopal Saraf
MGS Jewellers is a legacy-driven, family-run jewellery brand based in Dongaon, District Buldhana, Maharashtra. Established in 1900, our heritage spans over 125 years of trust, tradition, and transformation. From our humble beginnings with Indian-style seating, we have evolved into a state-of-the-art, three-storey jewellery showroom, modern in operations, yet deeply rooted in values.
Financial Services, Compliance & Expansion
Founded MGS Bullion in Akola
Retail Evolution & Operational Efficiency
Since 2019, our Dongaon showroom has transformed into a technologically advanced retail experience. The store is designed to handle high seasonal footfall during wedding festivals while maintaining smooth daily operations.
Launch GrowGold App
GrowGold is a smart gold and silver investment app that lets you buy and sell precious metals instantly with complete transparency. Build long-term wealth with flexible SIP plans, send digital gold gifts to your loved ones, and earn passive returns through our secure gold leasing feature. Simple, safe, and convenient—GrowGold makes precious-metal investing effortless for everyone.
Meet Our Leaders
Late Shri. Madan Gopal Saraf
Madan Gopal Saraf, the visionary founder of MGS Jewellers, laid the foundation of the brand in 1900 with a deep commitment to purity, craftsmanship, and trust. His legacy of quality and customer-first values continues to guide MGS Jewellers even today, inspiring generations to uphold the same tradition of excellence.
Vasudeo Saraf
An 85-year-young visionary, Shri Vasudeo Saraf is the backbone of MGS Jewellers. With unwavering dedication and clarity of purpose, he transformed a modest family business into a respected regional brand. Guided by the principle that "quality and customer satisfaction must always come first," he devoted his life to nurturing long-term relationships with customers, many of whom feel more like family. He inherited the business from the founder, Late Shri Madan Gopal Saraf (MGS), and carried forward the values of trust and excellence. Under his leadership, MGS earned not just market recognition but emotional loyalty across generations. He continues to be a guiding light, embodying humility, wisdom, and commitment to values that have stood the test of time.
Vishwesh Vasudeo Saraf
Carrying the torch forward with energy and innovation, Vishwesh Saraf joined the business in 1997 as the third-generation leader. With a sharp understanding of modern retail dynamics and a deep respect for family values, he has brought MGS into the new age. Under his leadership, MGS transformed into a tech-savvy, process-driven jewellery retail powerhouse. From integrating JewelSoft ERP and RFID systems to implementing smart inventory strategies and automating store operations, Vishwesh has built a business model that runs efficiently even in his absence. He’s a firm believer in innovation, design evolution, and data-driven decision-making, ensuring MGS offers both heritage designs and contemporary patterns.
Vikrant Vasudeo Saraf
While his younger brother and father focused on strengthening the MGS retail legacy, Vikrant Saraf, the third generation, envisioned expansion into a high-potential segment, the bullion market. With entrepreneurial grit and sharp market insight, he founded MGS Bullion in Akola, Maharashtra, extending the family legacy from B2C retail to the B2B and wholesale bullion ecosystem. Understanding the region’s appetite for investment-grade gold and silver, Vikrant built MGS Bullion as a strategic platform that not only fuels the MGS retail business but also serves independent jewellers and investors across Maharashtra.
Radheya Vasudeo Saraf
Our COO leads the entire vendor-side operations at MGS Jewellers, ensuring seamless coordination, quality assurance, and timely supply across all product lines. With strong expertise in vendor management, process optimization, and operational strategy, he ensures that every partnership runs smoothly and that our customers receive only the finest jewellery crafted with precision and trust.
Janhvi Vishwesh Saraf
She leads the gold leasing division with a strong focus on innovation, transparency, and customer trust. Under her guidance, GrowGold’s leasing operations have become a seamless and reliable way for users to earn passive returns, reinforcing the brand’s commitment to modern, secure, and user-friendly precious metal investing.
The MGS Promise
MGS Jewellers is more than a store, it’s a legacy of values, innovation, and unbreakable customer trust. Whether it’s your daily gold purchase or once-in-a-lifetime wedding jewellery, you’ll find unmatched quality, honest pricing, and warm service at every step. We continue to expand with a clear vision—to blend legacy with leadership and prepare MGS for a scalable, professional, and digitally powered future.
Why MGS Jewellers is Built for the Future
125+ Years of Trust
A family legacy dedicated to purity and customer satisfaction.
Exquisite Craftsmanship
Unique designs blending traditional artistry and modern aesthetics by skilled karigars from West Bengal, Rajasthan, and Maharashtra.
Tech-Enhanced Experience
Modern, efficient showroom operations using JewelSoft ERP and RFID for a seamless visit.
Community Focused
Trusted gold loan services since 1960 and full HUID compliance for transparency.
Expansion Ready
Proven success in retail, a bullion trading outlet in Akola, and a vision for future growth
Autonomous Retail Model
Proven systems allow scale without over dependence on owners.